l777's Privacy Policy
Your personal information is very important to us. Read this policy to learn in detail how we collect, use, and keep your information secure.
This privacy policy has been prepared by the authority operating the l777 platform and applies to users in Bangladesh. By using our website, you consent to the terms of this policy. We give your privacy the highest priority and ensure the protection of your information through SSL encryption technology.
This policy may be updated at any time. If you continue to use the platform after any changes, you will be considered to have agreed to the revised policy. We therefore recommend visiting this page regularly.
1. Scope of Data Collection
We collect various types of information during registration and use of services at l777. This information is used to improve the quality of our services and to make your experience more convenient.
1.1 Personally Identifiable Information
When you register or create an account at l777, we collect the following information:
- Full name and date of birth (for age verification — for those aged 21 or above only)
- Mobile phone number and email address
- National ID card or passport number (for identity verification)
- Preferred language and communication channel
1.2 Financial Information
We collect information related to financial transactions in order to process deposits and withdrawals. l777 accepts payments via bKash, Nagad, and Rocket. Records of these transactions are stored securely. We never collect your full mobile banking PIN or password.
1.3 Technical Information
Some information is collected automatically when you visit our website:
- IP address and device identifier information
- Browser type, version, and operating system
- Time of site access, pages visited, and session information
- Data collected through cookies and similar tracking technologies
- Referral source and search activity
Purpose of Data Use
l777 uses your information only for legitimate and transparent purposes. The detailed purposes are listed below:
2.1 Service Delivery and Operation
- Creating, verifying, and maintaining your account
- Processing deposit and withdrawal requests (minimum deposit ৳300, minimum withdrawal ৳500)
- Providing bonuses, cashback, and promotional offers
- Storing gaming history and transaction records
- Managing VIP tier (Bronze, Silver, Gold, Platinum) benefits
2.2 Security and Fraud Prevention
We use your information to prevent unauthorized access, fraudulent activity, and money laundering. Our system automatically monitors suspicious activity to ensure fair play.
2.3 Customer Service Improvement
Our 24/7 support team uses your information to provide assistance more quickly and effectively. Your preferred language is stored to ensure support is available in both Bengali and English.
2.4 Legal Compliance
We are obligated to retain certain information in accordance with applicable laws and regulations. Information may be provided in response to lawful requests from courts or regulatory authorities.
Data Sharing and Third Parties
l777 never sells your personal information to third parties for commercial purposes. However, information may be shared in certain specific circumstances in the interest of providing services:
3.1 Permitted Data Sharing
- Payment processing service providers (bKash, Nagad, Rocket) — only the information necessary to complete transactions
- Software and gaming platform providers — for fair play verification and game management
- Legal authorities — in compliance with lawful requests or court orders
- Fraud prevention agencies — to protect account security
3.2 Third-Party Security Standards
Our partner service providers are contractually bound to maintain the same standard of privacy and security. Their data protection practices are verified on a regular basis.
Cookies & Tracking Technologies
The l777 website uses cookies and similar technologies. These technologies enhance your browsing experience and ensure the functionality of the platform.
4.1 Types of Cookies
- Essential Cookies: Necessary for login sessions and security; these cannot be disabled.
- Functional Cookies: Used to remember your preferences and settings.
- Analytical Cookies: For analyzing site traffic and user behavior.
4.2 Cookie Controls
You can reject or delete non-essential cookies through your browser settings. Please note, however, that disabling certain cookies may cause some features of l777 to not work properly.
Data Security Measures
l777 applies multi-layered security measures to keep your information secure. Our technical and organizational steps are described below:
- SSL (Secure Socket Layer) encryption — all data transmitted between you and our servers is sent in encrypted form
- Two-Factor Authentication option — add an extra layer of security to your account
- Regular security audits and penetration testing
- Access controls — only authorized staff can access the information they need
- Data storage encryption — sensitive information stored on servers is kept in encrypted form
- Suspicious activity detection and automated alert system
While we ensure technical security, your active cooperation is essential. Never share your password with anyone, always use a strong and unique password, and avoid sensitive transactions on public Wi-Fi networks.
Data Retention Period
l777 does not retain your information beyond the necessary period. The retention period depends on the nature of the information and applicable legal requirements:
- Account information — for as long as the account is active and for the period required by legal obligations after closure
- Financial transaction records — for the period required to meet legal requirements
- Customer service communication records — for a limited period to help improve service quality
- Technical logs and analytical data — for a short period for security monitoring
After the specified period has ended, information is securely deleted or anonymized in such a way that you can no longer be identified.
User Rights
You have certain important rights over your personal information. l777 fully respects these rights:
7.1 Right to Access Information
You may request a copy of the information we hold about you at any time. We will provide the information within the specified time after the request.
7.2 Right to Correct Information
If there is incorrect or incomplete information in your account, you can request that it be corrected. This can be done easily by contacting the support team.
7.3 Right to Delete Information
In certain circumstances you may request that your information be deleted. However, some information may not be able to be deleted due to legal obligations.
7.4 Right to Object to Processing
You may object to marketing communications or profiling. We will process your request appropriately once it is received.
Protection of Minors
l777 strictly prohibits those under the age of 21. Age verification is mandatory during the registration process. We do not knowingly collect or process the information of any minor.
If you believe that someone under the age of 21 has registered on our platform, please notify our support team immediately. Such accounts will be closed immediately and the collected information will be deleted.
Changes to Policy
This privacy policy may be updated periodically due to business changes, legal updates, or technological developments. In the case of significant changes, we will:
- Display a notice prominently on the website
- Send a notification to your registered email (if applicable)
- Update the "Last Updated" date at the top of the page
We recommend that you visit this page regularly so that you are always informed about our latest privacy policy.
International Data Transfers
Your information may be processed or stored on servers located outside Bangladesh as required to provide services. For any international data transfer, we ensure that the data protection standards of the destination country are consistent with our policy and that your information remains secure at all times.
Responsible Gaming and Data
Your gaming activity data may be analyzed to support responsible gaming. This analysis is entirely in your interest — if an unusual or concerning pattern is observed, our support team may reach out to you.
To learn more about responsible gaming, visit our Responsible Gaming page.
Have a privacy question?
If you have any questions or concerns about your data protection, our 24/7 support team is always ready. Support is available in both Bengali and English.